Brand Strategy

Brand Positioning

Rooted in belonging and possibility, Alamance Community College provides a welcoming, student-centered education that opens doors to opportunity, empowers individuals to grow, and fuels community impact. 

ACC occupies a unique space in higher education by combining academic excellence, workforce relevance, and community connection in an environment where students feel supported from their first interaction through graduation and beyond. We are not only a place to earn credentials—we are a place where people discover opportunity, gain confidence, and build pathways to meaningful careers and lifelong learning.

Brand Purpose

Our brand exists to clearly express who Alamance Community College is and what we stand for.

The ACC brand represents the sum of perceptions, experiences, and associations our audiences have with the College—from students and faculty to community partners and alumni. It goes beyond a logo or tagline; it communicates the essence of ACC as a welcoming, inclusive, and empowering educational institution.

By strengthening recognition and trust through consistent identity and messaging, our brand supports the College’s mission of providing accessible, high-quality education and fostering community transformation.

Brand Objective

The objective of the ACC brand is to build a unified, recognizable, and credible identity that consistently reflects the College’s mission, vision, and values across all touchpoints.

We strive to:

Enhance recognition
so ACC stands out in the higher education landscape and is top-of-mind for prospective students and partners.

Maintain consistency
in visual elements and messaging across channels, ensuring cohesion in both internal and external communications.

Strengthen credibility
by presenting a professional and trustworthy image.

Support engagement
by inspiring meaningful connections with students, faculty, staff, alumni, donors, and the broader community.