Marketing Concentration Degree & Certificates

Marketing is a concentration under the curriculum title of Business Administration.

Course work includes advertising and sales promotion, social media marketing, and marketing research.  Skills related to the application of these concepts are developed through the study of computer applications, communication, team building, and decision making.

Graduates should qualify for marketing positions within manufacturing, retailing, and service organizations.

We offer an Associate in Applied Science Degree and Certificates. 

 

Marketing & Retailing Concentration Programs:

Course Number Course Title Contact
Hours
Credit
Hours
BUS-110 Introduction to Business 3 3
BUS-115 Business Law I 3 3
CIS-110 Introduction to Computers 4 3
AND choose one from the following:
ACA-111 College Student Success 1 1
ACA-112 Introduction to Distance Learning 2 1
  Semester Total 11-12 10

Course Number Course Title Contact
Hours
Credit
Hours
ACC-120 Principles of Financial Accounting 5 4
AND choose from one of the following:
MKT-220 Advertising and Sales Promotion 3 3
MKT-223 Customer Service 3 3
  Semester Total 11 10

Course Number Course Title Contact 
Hours
Credit 
Hours
ENG-112 Writing and Research in the Disciplines 3 3
  Semester Total 3 3

Course Number Course Title Contact 
Hours
Credit
Hours
ACC-121 Principles of Managerial Accounting 5 4
ECO-251 Principles of Microeconomics 3 3
MKT-225 Marketing Research 3 3
  Major Elective 3 3
  Semester Total 14 13

Course Number Course Title Contact
Hours
Credit
Hours
BUS-240 Business Ethics 3 3
ECO-252 Principles of Macroeconomics 3 3
INT-110 International Business 3 3
MKT-232 Social Media Marketing 5 4
MKT-227 Marketing Applications 3 3
WBL-110 World of Work 1 1
  Semester Total 18 17

TOTAL CREDITS 53

Course Number Course Title Contact
Hours
Credit
Hours
BUS-110 Introduction to Business 3 3
CIS-110 Introduction to Computers 4 3
AND choose one from the following:
ACA-111 College Student Success 1 1
ACA-112 Introduction to Distance Learning 2 1
  Semester Total 8-9 7

Course Number Course Title Contact
Hours
Credit
Hours
BUS-115 Business Law I 3 3
  Semester Total 3 3

Course Number Course Title Contact
Hours
Credit
Hours
BUS-137 Principles of Management 3 3
  Semester Total 3 3

Course Number Course Title Contact
Hours
Credit
Hours
ACC-120 Principles of Financial Accounting 5 4
MKT-220 Advertising and Sales Promotion 3 3
  Semester Total 8 7

Course Number Course Title Contact
Hours
Credit
Hours
ACC-121 Principles of Managerial Accounting 5 4
MKT-223 Customer Service 3 3
  Semester Total 8 7

Course Number Course Title Contact
Hours
Credit
Hours
INT-110 International Business 3 3
AND choose one from the following:
       
       
  Semester Total    

Course Number Course Title Contact
Hours
Credit
Hours
ECO-251 Principles of Microeconomics 3 3
ENG-112 Writing and Research in the Disciplines 3 3
  Semester Total 6 6

Course Number Course Title Contact
Hours
Credit
Hours
BUS-240 Business Ethics 3 3
MKT-232 Social Media Marketing 5 4
  Semester Total 8 7

Course Number Course Title Contact
Hours
Credit
Hours
ECO-252 Principles of Macroeconomics 3 3
WBL-110 World of Work 1 1
  Semester Total 4 4

Course Number Course Title Contact
Hours
Credit
Hours
MKT-225 Marketing Research 3 3
MKT-227 Marketing Applications 3 3
  Major Elective 3 3
  Semester Total 9 9

TOTAL CREDITS 56

 

Why ACC?

The Business Administration Department at Alamance Community College (ACC) provides students with the education they need, when they need it, and how they need. Here are the top reasons to get your Business Administration Degree at ACC.

  • Value – A local quality education at an affordable price
  • Degree Options – General Business, Human Resources Management, and Marketing
  • Flexibility – Take courses that fit your schedule and needs (day, evening, or online)
  • Financial Aid – Pell Grants and Foundation scholarships
  • Hands on Learning – Build the technical and soft skills employers desire
  • Work Based Learning and Internships – Gain work experience before you graduate
  • Caring Faculty – Personalized advising to help ensure you stay on the path to graduation
  • Workforce Ready – Earn a degree that prepares you for a job in your career field
  • University Options – Transfer to UNC-Greensboro or NCCCU upon AAS degree completion