Marketing Concentration Degree & Certificates

Marketing is a concentration under the curriculum title of Business Administration.

Course work includes advertising and sales promotion, social media marketing, and marketing research.  Skills related to the application of these concepts are developed through the study of computer applications, communication, team building, and decision making.

Graduates should qualify for marketing positions within manufacturing, retailing, and service organizations.

We offer an Associate in Applied Science Degree and Certificates. 


Marketing Concentration Programs:

Course Number Course Title Contact Hours Credit Hours
ACA-111 College Student Success 1 1
BUS-110 Intro to Business 3 3
BUS-115 Business Law I 3 3
BUS-137 Principles of Management 3 3
CIS-110 Intro to Computers 4 3
MKT-120 Principles of Marketing 3 3
Semester Total 17 16

Course Number Course Title Contact Hours Credit Hours
ACC-120 Principles of Financial Accounting 5 4
ENG-111 Writing and Inquiry 3 3
INT-110 International Business 3 3
MKT-220 Advertising and Sales Promotion 3 3
AND Choose one of the following:    
MAT-152 Statistical Methods 5 4
MAT-171 Precalculus Algebra 5 4
Semester Total 19 17


Course Number Course Title Contact
HUM-115 Critical Thinking 3 3
  Semester Total 3 3

Course Number Course Title Contact Hours Credit Hours
ACC-121 Prin of Managerial Accounting 5 4
ECO-251 Prin of Microeconomics 3 3
ENG-114 Prof Research & Reporting 3 3
MKT-223 Customer Service 3 3
  Major Elective 3-11 2-3
Semester Total   17-25 15-16

Course Number Course Title Contact Hours Credit Hours
BUS-240 Business Ethics 3 3
ECO-252 Prin of Macroeconomics 3 3
MKT-225 Marketing Research 3 3
MKT-227 Marketing Applications 3 3
MKT-232 Social Media Marketing 5 4
WBL-110 World of Work 1 1
Semester Total 18 17


TOTAL HOURS Contact Hours


Credit Hours



Why ACC?

The Business Administration Department at Alamance Community College (ACC) provides students with the education they need, when they need it, and how they need. Here are the top reasons to get your Business Administration Degree at ACC.

  • Value – A local quality education at an affordable price
  • Degree Options – General Business, Human Resources Management, and Marketing
  • Flexibility – Take courses that fit your schedule and needs (day, evening, or online)
  • Financial Aid – Pell Grants and Foundation scholarships
  • Hands on Learning – Build the technical and soft skills employers desire
  • Work Based Learning and Internships – Gain work experience before you graduate
  • Caring Faculty – Personalized advising to help ensure you stay on the path to graduation
  • Workforce Ready – Earn a degree that prepares you for a job in your career field
  • University Options – Transfer to UNC-Greensboro or NCCCU upon AAS degree completion


Ann SnellAnn Snell
Lead Business Instructor