Marketing Concentration Degree & Certificates
Marketing is a concentration under the curriculum title of Business Administration.
Course work includes advertising and sales promotion, social media marketing, and marketing research. Skills related to the application of these concepts are developed through the study of computer applications, communication, team building, and decision making.
Graduates should qualify for marketing positions within manufacturing, retailing, and service organizations.
We offer an Associate in Applied Science Degree and Certificates.
Marketing Concentration Programs:
Associate Degree: Business Administration: Marketing Concentration (AAS)
First Year: Fall 1st Semester
| Course Number | Course Title | Contact Hours | Credit Hours |
| ACA-111 | College Student Success | 1 | 1 |
| BUS-110 | Intro to Business | 3 | 3 |
| BUS-115 | Business Law I | 3 | 3 |
| BUS-137 | Principles of Management | 3 | 3 |
| CIS-110 | Intro to Computers | 4 | 3 |
| MKT-120 | Principles of Marketing | 3 | 3 |
| Semester Total | 17 | 16 | |
First Year: Spring 2nd Semester
| Course Number | Course Title | Contact Hours | Credit Hours |
| ACC-120 | Principles of Financial Accounting | 5 | 4 |
| ENG-111 | Writing and Inquiry | 3 | 3 |
| INT-110 | International Business | 3 | 3 |
| MKT-220 | Advertising and Sales Promotion | 3 | 3 |
| AND Choose one of the following: | |||
| MAT-152 | Statistical Methods | 5 | 4 |
| MAT-171 | Precalculus Algebra | 5 | 4 |
| Semester Total | 19 | 17 | |
First Year: Summer 3rd Semester
| Course Number | Course Title | Contact Hours |
Credit Hours |
|---|---|---|---|
| HUM-115 | Critical Thinking | 3 | 3 |
| Semester Total | 3 | 3 |
Second Year: Fall 4th Semester
| Course Number | Course Title | Contact Hours | Credit Hours |
| ACC-121 | Prin of Managerial Accounting | 5 | 4 |
| ECO-251 | Prin of Microeconomics | 3 | 3 |
| ENG-114 | Prof Research & Reporting | 3 | 3 |
| MKT-223 | Customer Service | 3 | 3 |
| Major Elective | 3-11 | 2-3 | |
| Semester Total | 17-25 | 15-16 |
Second Year: Spring 5th Semester
| Course Number | Course Title | Contact Hours | Credit Hours |
| BUS-240 | Business Ethics | 3 | 3 |
| ECO-252 | Prin of Macroeconomics | 3 | 3 |
| MKT-225 | Marketing Research | 3 | 3 |
| MKT-227 | Marketing Applications | 3 | 3 |
| MKT-232 | Social Media Marketing | 5 | 4 |
| WBL-110 | World of Work | 1 | 1 |
| Semester Total | 18 | 17 | |
Total Credits
| TOTAL HOURS | Contact Hours
74-82 |
Credit Hours
68-69 |
||
Why ACC?
The Business Administration Department at Alamance Community College (ACC) provides students with the education they need, when they need it, and how they need. Here are the top reasons to get your Business Administration Degree at ACC.
- Value – A local quality education at an affordable price
- Degree Options – General Business, Human Resources Management, and Marketing
- Flexibility – Take courses that fit your schedule and needs (day, evening, or online)
- Financial Aid – Pell Grants and Foundation scholarships
- Hands on Learning – Build the technical and soft skills employers desire
- Work Based Learning and Internships – Gain work experience before you graduate
- Caring Faculty – Personalized advising to help ensure you stay on the path to graduation
- Workforce Ready – Earn a degree that prepares you for a job in your career field
- University Options – Transfer to UNC-Greensboro or NCCCU upon AAS degree completion
Contact
Ann Snell
Lead Business Instructor
336-506-4215