Course Number |
Course TITLE |
contact hours |
Credit hours |
---|---|---|---|
MKT-121 | Retailing | 3 | 3 |
MKT-121 Retailing PREREQUISITES and COREQUISITES • NONEThis course examines the role of retailing in the economy. Topics include the development of present retail structure, functions performed, effective operations, and managerial problems resulting from current economic and social trends. Upon completion, students should be able to demonstrate an understanding of the basic principles of retailing. Register for this class |
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MKT-122 | Visual Merchandising | 3 | 3 |
MKT-122 Visual Merchandising PREREQUISITES and COREQUISITES • NONEThis course introduces basic layout design and commercial display in retail and service organizations. Topics include an analysis of display as a visual merchandising medium and an examination of the principles and applications of display and design. Upon completion, students should be able to plan, build, and evaluate designs and displays. Register for this class |
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MKT-223 | Customer Service | 3 | 3 |
MKT-223 Customer Service PREREQUISITES and COREQUISITES • NONEThis course stresses the importance of customer relations in the business world. Emphasis is placed on learning how to respond to complex customer requirements and to efficiently handle stressful situations. Upon completion, students should be able to demonstrate the ability to handle customer relations. Register for this class |
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MKT-232 | Social Media Marketing | 5 | 4 |
MKT-232 Social Media Marketing PREREQUISITES and COREQUISITES • NONEThis course is designed to build students' social media marketing skills by utilizing projects that give students hands on experience implementing social media marketing strategies. Topics include integrating different social media technologies into a marketing plan, creating social media marketing campaigns, and applying appropriate social media tools. Upon completion, students should be able to use social media technologies to create and improve marketing efforts for businesses. Register for this class |
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Semester Total | 14 | 13 |