Alamance Community College
2021 Calendar Year

Retailing Certificate

Course and Hour Requirements
Course
Number
Course
TITLE
contact
hours
Credit
hours
MKT-121 Retailing 3 3
MKT-121   Retailing PREREQUISITES and COREQUISITES • NONE

This course examines the role of retailing in the economy. Topics include the development of present retail structure, functions performed, effective operations, and managerial problems resulting from current economic and social trends. Upon completion, students should be able to demonstrate an understanding of the basic principles of retailing.

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MKT-122 Visual Merchandising 3 3
MKT-122   Visual Merchandising PREREQUISITES and COREQUISITES • NONE

This course introduces basic layout design and commercial display in retail and service organizations. Topics include an analysis of display as a visual merchandising medium and an examination of the principles and applications of display and design. Upon completion, students should be able to plan, build, and evaluate designs and displays.

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MKT-223 Customer Service 3 3
MKT-223   Customer Service PREREQUISITES and COREQUISITES • NONE

This course stresses the importance of customer relations in the business world. Emphasis is placed on learning how to respond to complex customer requirements and to efficiently handle stressful situations. Upon completion, students should be able to demonstrate the ability to handle customer relations.

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MKT-232 Social Media Marketing 5 4
MKT-232   Social Media Marketing PREREQUISITES and COREQUISITES • NONE

This course is designed to build students' social media marketing skills by utilizing projects that give students hands on experience implementing social media marketing strategies. Topics include integrating different social media technologies into a marketing plan, creating social media marketing campaigns, and applying appropriate social media tools. Upon completion, students should be able to use social media technologies to create and improve marketing efforts for businesses.

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Semester Total 14 13

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