Alamance Community College
2021 Calendar Year

Marketing Certificate

Course and Hour Requirements
Course
Number
Course
TITLE
contact
hours
Credit
hours
MKT-220 Advertising and Sales Promotion 3 3
MKT-220   Advertising and Sales Promotion PREREQUISITES and COREQUISITES • NONE

This course covers the elements of advertising and sales promotion in the business environment. Topics include advertising and sales promotion appeals, selection of media, use of advertising and sales promotion as a marketing tool, and means of testing effectiveness. Upon completion, students should be able to demonstrate an understanding of the concepts covered through application.

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MKT-223 Customer Service 3 3
MKT-223   Customer Service PREREQUISITES and COREQUISITES • NONE

This course stresses the importance of customer relations in the business world. Emphasis is placed on learning how to respond to complex customer requirements and to efficiently handle stressful situations. Upon completion, students should be able to demonstrate the ability to handle customer relations.

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MKT-232 Social Media Marketing 5 4
MKT-232   Social Media Marketing PREREQUISITES and COREQUISITES • NONE

This course is designed to build students' social media marketing skills by utilizing projects that give students hands on experience implementing social media marketing strategies. Topics include integrating different social media technologies into a marketing plan, creating social media marketing campaigns, and applying appropriate social media tools. Upon completion, students should be able to use social media technologies to create and improve marketing efforts for businesses.

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Semester Total 11 10

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