Alamance Community College
2021 Calendar Year

Business Administration/Marketing and Retailing (Day Option) • Semester by Semester

Course
Number
Course
Title
contact
hours
Credit
hours
BUS-110 Introduction to Business 3 3
BUS-110   Introduction to Business PREREQUISITES and COREQUISITES • NONE

This course provides a survey of the business world. Topics include the basic principles and practices of contemporary business. Upon completion, students should be able to demonstrate an understanding of business concepts as a foundation for studying other business subjects.

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BUS-115 Business Law I 3 3
BUS-115   Business Law I PREREQUISITES and COREQUISITES • NONE

This course introduces the student to the legal and ethical framework of business. Contracts, negotiable instruments, the law of sales, torts, crimes, constitutional law, the Uniform Commercial Code, and the court systems are examined. Upon completion the student should be able to identify legal and ethical issues that arise in business decisions and the laws that apply to them.

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CIS-110 Introduction to Computers 4 3
CIS-110   Introduction to Computers PREREQUISITES and COREQUISITES • NONE

This course introduces computer concepts, including fundamental functions and operations of the computer. Topics include identification of hardware components, basic computer operations, security issues, and use of software applications. Upon completion, students should be able to demonstrate an understanding of the role and function of computers and use the computer to solve problems.

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Choose from one of the following:
ACA-111   College Student Success PREREQUISITES and COREQUISITES • NONE

This course introduces the college's physical, academic, and social environment and promotes the personal development essential for success. Topics include campus facilities and resources; policies, procedures, and programs; study skills; and life management issues such as health, self-esteem, motivation, goal-setting, diversity, and communication. Upon completion, students should be able to function effectively within the college environment to meet their educational objectives.

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ACA-111 College Student Success 1 1
ACA-112   Introduction to Distance Learning PREREQUISITES and COREQUISITES • NONE

This course introduces the college's distance learning virtual, physical, academic, and global environments and develops skills and knowledge for successful distance learning. Topics include distance FAQs, course enrollment, study resources, learning formats, study completion tips, vocabulary and terminology, useful forms and guides, student logins, and online tutorials. Upon completion, students should be able to function effectively as learners in community college distance education environments.

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ACA-112 Introduction to Distance Learning 2 1
Semester Total 11-12 10
Course
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Course
Title
contact
hours
Credit
hours
ACC-120 Principles of Financial Accounting 5 4
ACC-120   Principles of Financial Accounting PREREQUISITES and COREQUISITES • Take DMA 010, 020, 030, and DRE 097

This course introduces business decision-making using accounting information systems. Emphasis is placed on analyzing, summarizing, reporting, and interpreting financial information. Upon completion, students should be able to prepare financial statements, understand the role of financial information in decision-making and address ethical considerations.

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Choose from one of the following:
MKT-220 Advertising and Sales Promotion 3 3
MKT-220   Advertising and Sales Promotion PREREQUISITES and COREQUISITES • NONE

This course covers the elements of advertising and sales promotion in the business environment. Topics include advertising and sales promotion appeals, selection of media, use of advertising and sales promotion as a marketing tool, and means of testing effectiveness. Upon completion, students should be able to demonstrate an understanding of the concepts covered through application.

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MKT-223 Customer Service 3 3
MKT-223   Customer Service PREREQUISITES and COREQUISITES • NONE

This course stresses the importance of customer relations in the business world. Emphasis is placed on learning how to respond to complex customer requirements and to efficiently handle stressful situations. Upon completion, students should be able to demonstrate the ability to handle customer relations.

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Semester Total 11 10
Course
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contact
hours
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hours
ENG-112 Writing and Research in the Disciplines 3 3
ENG-112   Writing and Research in the Disciplines PREREQUISITES and COREQUISITES • Take ENG-111

This course, the second in a series of two, introduces research techniques, documentation styles, and writing strategies. Emphasis is placed on analyzing information and ideas and incorporating research findings into documented writing and research projects. Upon completion, students should be able to evaluate and synthesize information from primary and secondary sources using documentation appropriate to various disciplines.

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Semester Total 3 3
Course
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Course
Title
contact
hours
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hours
ACC-121 Principles of Managerial Accounting 5 4
ACC-121   Principles of Managerial Accounting PREREQUISITES and COREQUISITES • ACC 120

This course includes a greater emphasis on managerial and cost accounting skills. Emphasis is placed on managerial accounting concepts for external and internal analysis, reporting and decision-making. Upon completion, students should be able to analyze and interpret transactions relating to managerial concepts including product-costing systems.

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ECO-251 Principles of Microeconomics 3 3
ECO-251   Principles of Microeconomics PREREQUISITES and COREQUISITES • Take DMA 010, 020, 030, 040, 050 and DRE 098

This course introduces economic analysis of individual, business, and industry in the market economy. Topics include the price mechanism, supply and demand, optimizing economic behavior, costs and revenue, market structures, factor markets, income distribution, market failure, and government intervention. Upon completion, students should be able to identify and evaluate consumer and business alternatives in order to efficiently achieve economic objectives.

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MKT-225 Marketing Research 3 3
MKT-225   Marketing Research PREREQUISITES and COREQUISITES • Take MKT-120

This course provides information for decision making by providing guidance in developing, analyzing, and using data. Emphasis is placed on marketing research as a tool in decision making. Upon completion, students should be able to design and conduct a marketing research project and interpret the results.

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Major Elective 3 3
Semester Total 14 13
Course
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hours
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BUS-240 Business Ethics 3 3
BUS-240   Business Ethics PREREQUISITES and COREQUISITES • Take DRE 098

This course introduces contemporary and controversial ethical issues that face the business community. Topics include moral reasoning, moral dilemmas, law and morality, equity, justice and fairness, ethical standards, and moral development. Upon completion, students should be able to demonstrate an understanding of their moral responsibilities and obligations as members of the workforce and society.

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ECO-252 Principles of Macroeconomics 3 3
ECO-252   Principles of Macroeconomics PREREQUISITES and COREQUISITES • DMA 010, 020, 030, 040, 050 and DRE 098

This course introduces economic analysis of aggregate employment, income, and prices. Topics include major schools of economic thought; aggregate supply and demand; economic measures, fluctuations, and growth; money and banking; stabilization techniques; and international trade. Upon completion, students should be able to evaluate national economic components, conditions, and alternatives for achieving socioeconomic goals.

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INT-110 International Business 3 3
INT-110   International Business PREREQUISITES and COREQUISITES • NONE

This course provides an overview of the environment, concepts, and basic differences involved in international business. Topics include forms of foreign involvement, international trade theory, governmental influences on trade and strategies, international organizations, multinational corporations, personnel management, and international marketing. Upon completion, students should be able to describe the foundation of international business.

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MKT-232 Social Media Marketing 5 4
MKT-232   Social Media Marketing PREREQUISITES and COREQUISITES • NONE

This course is designed to build students' social media marketing skills by utilizing projects that give students hands on experience implementing social media marketing strategies. Topics include integrating different social media technologies into a marketing plan, creating social media marketing campaigns, and applying appropriate social media tools. Upon completion, students should be able to use social media technologies to create and improve marketing efforts for businesses.

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MKT-227 Marketing Applications 3 3
MKT-227   Marketing Applications PREREQUISITES and COREQUISITES • NONE

This course extends the study of diverse marketing strategies. Emphasis is placed on case studies and small-group projects involving research or planning. Upon completion, students should be able to effectively participate in the formulation of a marketing strategy.

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WBL-110 World of Work 1 1
WBL-110   World of Work PREREQUISITES and COREQUISITES • NONE

This course covers basic knowledge necessary for gaining and maintaining employment. Topics include job search skills, work ethic, meeting employer expectations, workplace safety, and human relations. Upon completion, students should be able to successfully make the transition from school to work.

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Semester Total 18 17
TOTAL CREDITS 53

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