Advertising and Graphic Design

The Advertising and Graphic Design curriculum is designed to provide students with knowledge and skills necessary for employment in the graphic design profession, which emphasizes design, advertising, illustration, and digital and multimedia preparation of printed and electronic materials.

print Advertising and Graphic Design • Semester by Semester

Course
Number
Course
Title
contact
hours
Credit
hours
GRA-151 Computer Graphics I 4 2
GRA-151   Computer Graphics I PREREQUISITES and COREQUISITES • NONE

This course introduces the use of hardware and software for production and design in graphic arts. Topics include graphical user interface and current industry uses such as design, layout, typography, illustration, and imaging for production. Upon completion, students should be able to understand and use the computer as a fundamental design and production tool.

Register for this class
GRD-110 Typography I 4 3
GRD-110   Typography I PREREQUISITES and COREQUISITES • NONE

This course introduces the history and mechanics of type and its application to layout and design. Topics include typographic fundamentals, anatomy, measurements, composition, identification, and terminology. Upon completion, students should be able to demonstrate proficiency in design application, analysis, specification, and creation of typographic elements.

Register for this class
GRD-121 Drawing Fundamentals I 4 2
GRD-121   Drawing Fundamentals I PREREQUISITES and COREQUISITES • NONE

This course increases observation skills using basic drawing techniques and media in graphic design. Emphasis is placed on developing the use of graphic design principles, media applications, spatial considerations, drawing styles, and approaches. Upon completion, students should be able to show competence and proficiency in finished works.

Register for this class
GRD-141 Graphic Design I 6 4
GRD-141   Graphic Design I PREREQUISITES and COREQUISITES • None Invalid block level for block "L26234"

This course introduces the conceptualization process used in visual problem solving. Emphasis is placed on learning the principles of design and on the manipulation and organization of elements. Upon completion, students should be able to apply design principles and visual elements to projects.

Register for this class
GRD-145 Design Applications I 3 1
GRD-145   Design Applications I PREREQUISITES and COREQUISITES • NONE

This course introduces visual problem solving. Emphasis is placed on application of design principles. Upon completion, students should be able to produce projects utilizing basic design concepts.

Register for this class
GRD-167 Photographic Imaging I 5 3
GRD-167   Photographic Imaging I PREREQUISITES and COREQUISITES • NONE

This course introduces basic camera operations and photographic production. Topics include subject composition, depth of field, shutter control, light control, color, photo-finishing, and digital imaging, correction and output. Upon completion, students should be able to produce traditional and/or digital photographic prints with acceptable technical and compositional quality.

Register for this class
Semester Total 26 15
Course
Number
Course
Title
contact
hours
Credit
hours
GRA-152 Computer Graphics II 4 2
GRA-152   Computer Graphics II PREREQUISITES and COREQUISITES • GRA-151;

This course covers advanced design and layout concepts utilizing illustration, page layout, and imaging software in graphic arts. Emphasis is placed on enhancing and developing the skills that were introduced in GRA 151. Upon completion, students should be able to select and utilize appropriate software for design and layout solutions.

Register for this class
GRD-131 Illustration I 4 2
GRD-131   Illustration I PREREQUISITES and COREQUISITES • GRD-121

This course introduces the application of rendering techniques to create illustrations. Emphasis is placed on controlling various media, methods, surfaces, design problems, and the appropriate media selection process. Upon completion, students should be able to produce quality illustrations from conception through finished artwork.

Register for this class
GRD-142 Graphic Design II 6 4
GRD-142   Graphic Design II PREREQUISITES and COREQUISITES • GRD-141

This course covers the application of visual elements and design principles in advertising and graphic design. Topics include creation of various designs, such as logos, advertisements, posters, outdoor advertising, and publication design. Upon completion, students should be able to effectively apply design principles and visual elements to projects.

Register for this class
GRD-146 Design Applications II 3 1
GRD-146   Design Applications II PREREQUISITES and COREQUISITES • NONE

This course is designed to provide additional hands-on training in graphic design. Emphasis is placed on producing comprehensive projects utilizing concepts and technologies covered in GRD 141 and GRD 142. Upon completion, students should be able to provide solutions to design problems.

Register for this class
GRD-168 Photographic Imaging II 5 3
GRD-168   Photographic Imaging II PREREQUISITES and COREQUISITES • GRD-167;

This course introduces advanced camera operations and photographic production. Topics include lighting, specialized equipment, digital image correction and output, and other methods and materials. Upon completion, students should be able to demonstrate proficiency in producing high quality photographic prints.

Register for this class
Semester Total 22 12
Course
Number
Course
Title
contact
hours
Credit
hours
COM-231 Public Speaking 3 3
COM-231   Public Speaking PREREQUISITES and COREQUISITES • RED-070 or DRE-096

This course provides instruction and experience in preparation and delivery of speeches within a public setting and group discussion. Emphasis is placed on research, preparation, delivery, and evaluation of informative, persuasive, and special occasion public speaking. Upon completion, students should be able to prepare and deliver well-organized speeches and participate in group discussion with appropriate audiovisual support.

Register for this class
GRA-153 Computer Graphics III 4 2
GRA-153   Computer Graphics III PREREQUISITES and COREQUISITES • GRA-152;

This course is a continuation of GRA 152. Emphasis is placed on advanced computer graphics hardware and software applications. Upon completion, students should be able to demonstrate competence in selection and utilization of appropriate software for specialized applications.

Register for this class
Semester Total 7 5
Course
Number
Course
Title
contact
hours
Credit
hours
GRD-111 Typography II 4 3
GRD-111   Typography II PREREQUISITES and COREQUISITES • GRD-110 GRD-142 GRD-146

This course is a continuation of GRD 110. Emphasis is placed on solving challenging typographic problems. Upon completion, students should be able to understand and demonstrate advanced typographic applications.

Register for this class
GRD-241 Graphic Design III 6 4
GRD-241   Graphic Design III PREREQUISITES and COREQUISITES • GRA-153, GRD-142

This course is an advanced exploration of various techniques and media for advertising and graphic design. Emphasis is placed on advanced concepts and solutions to complex and challenging graphic design problems. Upon completion, students should be able to demonstrate competence and professionalism in visual problem solving.

Register for this class
GRD-246 Design Applications III 3 1
GRD-246   Design Applications III PREREQUISITES and COREQUISITES • NONE

This course is designed to provide additional hands-on training in graphic design. Emphasis is placed on producing complex design projects utilizing concepts and technologies taught in GRD 241. Upon completion, students should be able to produce complex design projects for reproduction.

Register for this class
GRD-271 Multimedia Design I 4 2
GRD-271   Multimedia Design I PREREQUISITES and COREQUISITES • GRA-153

This course introduces the fundamentals of multimedia design and production for computer-related presentations. Topics include interface design, typography, storyboarding, scripting, simple animation, graphics, digital audiovideo, and copyright issues. Upon completion, students should be able to design and produce multimedia presentations.

Register for this class
Humanities/Fine Arts Elective 3 3
Social/Behavioral Science Elective - 3
Semester Total 20 16
Course
Number
Course
Title
contact
hours
Credit
hours
GRA-154 Computer Graphics IV 4 2
GRA-154   Computer Graphics IV PREREQUISITES and COREQUISITES • GRA-153;

This course is a continuation of GRA 153. Emphasis is placed on advanced techniques using a variety of hardware and software applications to produce complex projects. Upon completion, students should be able to use electronic document production tools.

Register for this class
GRD-242 Graphic Design IV 6 4
GRD-242   Graphic Design IV PREREQUISITES and COREQUISITES • GRD-241, GRA-153

This course is a continuation of GRD 241. Emphasis is placed on using advanced media techniques, concepts, strategies, and professionalism in all aspects of design. Upon completion, students should be able to conceptualize, create, and produce designs for reproduction.

Register for this class
GRD-247 Design Applications IV 3 1
GRD-247   Design Applications IV PREREQUISITES and COREQUISITES • NONE

This course is designed to provide additional hands-on training in graphic design. Emphasis is placed on producing sophisticated design projects utilizing concepts and techniques covered in GRD 242. Upon completion, students should be able to solve complex design problems by producing projects to meet client specifications for reproduction.

Register for this class
GRD-265 Digital Print Production 5 3
GRD-265   Digital Print Production PREREQUISITES and COREQUISITES • GRD-241

This course covers preparation of digital files for output and reproduction. Emphasis is placed on output options, separations, color proofing, and cost and design considerations. Upon completion, students should be able to prepare files and select appropriate output methods for design solutions.

Register for this class
GRD-272 Multimedia Design II 4 2
GRD-272   Multimedia Design II PREREQUISITES and COREQUISITES • GRD-271

This course is a continuation of GRD 271. Emphasis is placed on advanced animation, specialized software, quality control, and cross-platform delivery, as well as problems associated with delivery media and interactivity. Upon completion, students should be able to produce multimedia presentations and determine and adapt to technical specifications for delivery.

Register for this class
Semester Total 22 12
Course
Number
Course
Title
contact
hours
Credit
hours
GRD-280 Portfolio Design 6 4
GRD-280   Portfolio Design PREREQUISITES and COREQUISITES • GRD-142,GRD-242

This course covers the organization and presentation of a design/advertising or graphic art portfolio and appropriate related materials. Emphasis is placed on development and evaluation of the portfolio, design and production of a resume and self-promotional materials, and interview techniques. Upon completion, students should be able to prepare and professionally present an effective portfolio and related self-promotional materials.

Register for this class
MAT-110 Mathematical Measurement and Literacy 4 3
MAT-110   Mathematical Measurement and Literacy PREREQUISITES and COREQUISITES • Take All: DMA-010, DMA-020, and DMA-030

This course provides an activity-based approach that develops measurement skills and mathematical literacy using technology to solve problems for non-math intensive programs. Topics include unit conversions and estimation within a variety of measurement systems; ratio and proportion; basic geometric concepts; financial literacy; and statistics including measures of central tendency, dispersion, and charting of data. Upon completion, students should be able to demonstrate the use of mathematics and technology to solve practical problems, and to analyze and communicate results.

Register for this class
Semester Total 10 7
TOTAL CREDITS 67

printDigital and Multimedia Design Certificate

Course and Hour Requirements
Course
Number
Course
TITLE
contact
hours
Credit
hours
GRA-151 Computer Graphics I 4 2
GRA-151   Computer Graphics I PREREQUISITES and COREQUISITES • NONE

This course introduces the use of hardware and software for production and design in graphic arts. Topics include graphical user interface and current industry uses such as design, layout, typography, illustration, and imaging for production. Upon completion, students should be able to understand and use the computer as a fundamental design and production tool.

Register for this class
GRA-152 Computer Graphics II 4 2
GRA-152   Computer Graphics II PREREQUISITES and COREQUISITES • GRA-151;

This course covers advanced design and layout concepts utilizing illustration, page layout, and imaging software in graphic arts. Emphasis is placed on enhancing and developing the skills that were introduced in GRA 151. Upon completion, students should be able to select and utilize appropriate software for design and layout solutions.

Register for this class
GRA-153 Computer Graphics III 4 2
GRA-153   Computer Graphics III PREREQUISITES and COREQUISITES • GRA-152;

This course is a continuation of GRA 152. Emphasis is placed on advanced computer graphics hardware and software applications. Upon completion, students should be able to demonstrate competence in selection and utilization of appropriate software for specialized applications.

Register for this class
GRA-154 Computer Graphics IV 4 2
GRA-154   Computer Graphics IV PREREQUISITES and COREQUISITES • GRA-153;

This course is a continuation of GRA 153. Emphasis is placed on advanced techniques using a variety of hardware and software applications to produce complex projects. Upon completion, students should be able to use electronic document production tools.

Register for this class
GRD-271 Multimedia Design I 4 2
GRD-271   Multimedia Design I PREREQUISITES and COREQUISITES • GRA-153

This course introduces the fundamentals of multimedia design and production for computer-related presentations. Topics include interface design, typography, storyboarding, scripting, simple animation, graphics, digital audiovideo, and copyright issues. Upon completion, students should be able to design and produce multimedia presentations.

Register for this class
GRD-272 Multimedia Design II 4 2
GRD-272   Multimedia Design II PREREQUISITES and COREQUISITES • GRD-271

This course is a continuation of GRD 271. Emphasis is placed on advanced animation, specialized software, quality control, and cross-platform delivery, as well as problems associated with delivery media and interactivity. Upon completion, students should be able to produce multimedia presentations and determine and adapt to technical specifications for delivery.

Register for this class
Semester Total 24 12

Public Speaking

Term ID Methods Faculty Times Places
2018SP COM-231-61HY CLASS
Helms, Anne
T,TH at 8:58 AM - 9:51 AM

Online
CGSH CGSH1

DSED ONLNE

2018SU COM-231-01W CLASS
Elderkin, Dana
M,W at 12:30 PM - 3:30 PM

B B325

2018SU COM-231-02E CLASS
Elderkin, Dana
Online Object] at -

DSED ONLNE

2018SU COM-231-03H CLASS
Dick, Marrissa
W at 6:00 PM - 9:00 PM

Online
B B325

DSED ONLNE

2018SU COM-231-04E CLASS
Elderkin, Dana
Online Object] at -

DSED ONLNE

Computer Graphics III

Term ID Methods Faculty Times Places
2018SU GRA-153-01 CLASS
LAB
Fowler, Justin
T,TH at 8:00 AM - 8:55 AM

T,TH at 9:05 AM - 12:10 PM

MAIN 00105

MAIN 00105

Photographic Imaging II

Term ID Methods Faculty Times Places
2018SP GRD-168-60Y CLASS
LAB
Upchurch, Jonathan
M,T,W,TH,F at 8:20 AM - 9:55 AM

M,T,W,TH,F at 8:20 AM - 9:55 AM

WWHS WWHS1

WWHS WWHS1

2018SP GRD-168-61Y CLASS
LAB
Upchurch, Jonathan
M,T,W,TH,F at 10:00 AM - 11:35 AM

M,T,W,TH,F at 10:00 AM - 11:35 AM

WWHS WWHS1

WWHS WWHS1

2018SP GRD-168-62Y CLASS
LAB
Upchurch, Jonathan
M,T,W,TH,F at 11:40 AM - 1:10 PM

M,T,W,TH,F at 11:40 AM - 1:10 PM

WWHS WWHS1

WWHS WWHS1

2018SP GRD-168-63Y CLASS
LAB
Speights, Corey
M,T,W,TH,F at 8:15 AM - 9:45 AM

M,T,W,TH,F at 8:15 AM - 9:45 AM

EAHS EAHS1

EAHS EAHS1

2018SP GRD-168-64Y CLASS
LAB
Robertson, Joseph
M,T,W,TH,F at 9:50 AM - 11:30 AM

M,T,W,TH,F at 9:50 AM - 11:30 AM

EAHS EAHS1

EAHS EAHS1

2018SP GRD-168-65Y CLASS
LAB
Robertson, Joseph
M,T,W,TH,F at 12:10 PM - 1:40 PM

M,T,W,TH,F at 12:10 PM - 1:40 PM

EAHS EAHS1

EAHS EAHS1

2018SP GRD-168-66Y CLASS
LAB
Robertson, Joseph
M,T,W,TH,F at 1:45 PM - 3:20 PM

M,T,W,TH,F at 1:45 PM - 3:20 PM

EAHS EAHS1

EAHS EAHS1

2018SP GRD-168-67Y CLASS
LAB
Perel, Erik
M,T,W,TH,F at 11:30 AM - 12:20 PM

M,T,W,TH,F at 11:30 AM - 12:20 PM

ECHH ECHH1

ECHH ECHH1

2018SP GRD-168-68Y CLASS
LAB
Perel, Erik
M,T,W,TH,F at 1:15 PM - 2:05 PM

M,T,W,TH,F at 1:15 PM - 2:05 PM

ECHH ECHH1

ECHH ECHH1

2018SP GRD-168-69Y CLASS
LAB
Perel, Erik
M,T,W,TH,F at 2:10 PM - 3:00 PM

M,T,W,TH,F at 2:10 PM - 3:00 PM

ECHH ECHH1

ECHH ECHH1

2018SP GRD-168-70Y CLASS
LAB
Perel, Erik
M,T,W,TH,F at 3:05 PM - 3:55 PM

M,T,W,TH,F at 3:05 PM - 3:55 PM

ECHH ECHH1

ECHH ECHH1

2018SP GRD-168-71HY CLASS
LAB
Meacham, Rebecca
M,T,W,TH at 3:45 PM - 5:15 PM

M,T,W,TH at 3:45 PM - 5:15 PM

Online
OFFC OFFC1

OFFC OFFC1

DSED ONLNE

Portfolio Design

Term ID Methods Faculty Times Places
2018SU GRD-280-01 CLASS
LAB
Fowler, Justin
M,W at 8:00 AM - 10:00 AM

M,W at 10:10 AM - 12:10 PM

F at 8:00 AM - 12:10 PM

MAIN 00106

MAIN 00106

MAIN 00106

Mathematical Measurement and Literacy

Term ID Methods Faculty Times Places
2018SU MAT-110-01 CLASS
LAB
Scarlett, Sula
M,W at 8:00 AM - 10:00 AM

T,TH at 8:00 AM - 10:00 AM

B B204

B B204

2018SU MAT-110-02E CLASS
LAB
Cook, Melissa
Online Online DSED ONLNE

DSED ONLNE

2018SU MAT-110-03E CLASS
LAB
Workman, Michael
Online Online DSED ONLNE

DSED ONLNE

2018SU MAT-110-04H CLASS
LAB
Gilliam, Cynthia
M,W at 6:00 PM - 8:00 PM

Online
B B220

DSED ONLNE

Employment is likely in the graphic design profession, which emphasizes design, advertising, illustration, and digital and multimedia preparation of printed and electronic materials.

Advertising and Graphic Design Faculty

Name Email Phone
Archuleta, Denise Email Denise Archuleta 336-506-4025
Fowler, Justin Email Justin Fowler 336-506-4173
Moore, Julie Email Julie Moore 336-570-6161
Perel, Erik Email Erik Perel email only
Pope, Rebecca Email Rebecca Pope 336-506-4319
Rengel, Susan Email Susan Rengel 336-506-4024
Upchurch, Jonathan Email Jonathan Upchurch 336-570-6161
Degette, Andrea Email Andrea Degette email only
Meacham, Rebecca Email Rebecca Meacham email only
Speights, Corey Email Corey Speights email only