Advertising and Graphic Design
The Advertising and Graphic Design curriculum is designed to provide students with knowledge and skills necessary for employment in the graphic design profession, which emphasizes design, advertising, illustration, and digital and multimedia preparation of printed and electronic materials. Students will learn how to use industry-standard Adobe software – including Illustrator, Photoshop, InDesign, Premiere and After Effects – to complete projects such as logo design, photo manipulation, page layout, and digital art and illustration.
Additionally, students will learn the principles of good design and layout, such as effective use of typographical elements; how to use contrast, repetition, alignment, and proximity to improve visual acuity and flow of page layout; and color theory and appropriate color choice for each application.
Graduates of the program should qualify for employment opportunities with graphic design studios, advertising agencies, printing companies, newspapers, and any company with in-house graphic design operations.
Degrees & Certificates Offered
Associate in Applied Science Degree
Certificates
Career Options
- Advertising firms and newspapers
- Printing companies, sign shops
- Packaging and label-making companies
- Self-employed graphic designer
- With advanced experience a person can be an Art Director or Creative Director at an ad agency
Salary Information
According to the U.S. Bureau of Labor Statistics, the average median pay for a graphic designer is $50,710 per year.
Transfer Option
- 2+2 articulation agreement with NC A&T: Computer Graphics Technology
Visit the Computer Graphics Technology Department of NC A&T here!
Contact Information
Erik Perel, Department Head
336-506-4025
Erik.Perel@alamancecc.edu
print Advertising and Graphic Design • Semester by Semester
| Course Number |
Course Title |
contact hours |
Credit hours |
|---|---|---|---|
| ART-131 | Drawing I | 6 | 3 |
ART-131 Drawing I PREREQUISITES and COREQUISITES • NONEThis course introduces the language of drawing and the use of various drawing materials. Emphasis is placed on drawing techniques, media, and graphic principles. Upon completion, students should be able to demonstrate competence in the use of graphic form and various drawing processes. Register for this class |
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| GRA-151 | Computer Graphics I | 4 | 2 |
GRA-151 Computer Graphics I PREREQUISITES and COREQUISITES • NONEThis course introduces the use of hardware and software for production and design in graphic arts. Topics include graphical user interface and current industry uses such as design, layout, typography, illustration, and imaging for production. Upon completion, students should be able to understand and use the computer as a fundamental design and production tool. Register for this class |
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| GRD-110 | Typography I | 4 | 3 |
GRD-110 Typography I PREREQUISITES and COREQUISITES • NONEThis course introduces the history and mechanics of type and its application to layout and design. Topics include typographic fundamentals, anatomy, measurements, composition, identification, and terminology. Upon completion, students should be able to demonstrate proficiency in design application, analysis, specification, and creation of typographic elements. Register for this class |
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| GRD-141 | Graphic Design I | 6 | 4 |
GRD-141 Graphic Design I PREREQUISITES and COREQUISITES • None Invalid block level for block "L26234"This course introduces the conceptualization process used in visual problem solving. Emphasis is placed on learning the principles of design and on the manipulation and organization of elements. Upon completion, students should be able to apply design principles and visual elements to projects. Register for this class |
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| GRD-145 | Design Applications I | 3 | 1 |
GRD-145 Design Applications I PREREQUISITES and COREQUISITES • NONEThis course introduces visual problem solving. Emphasis is placed on application of design principles. Upon completion, students should be able to produce projects utilizing basic design concepts. Register for this class |
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| GRD-167 | Photographic Imaging I | 5 | 3 |
GRD-167 Photographic Imaging I PREREQUISITES and COREQUISITES • NONEThis course introduces basic camera operations and photographic production. Topics include subject composition, depth of field, shutter control, light control, color, photo-finishing, and digital imaging, correction and output. Upon completion, students should be able to produce traditional and/or digital photographic prints with acceptable technical and compositional quality. Register for this class |
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| Semester Total | 28 | 16 | |
| Course Number |
Course Title |
contact hours |
Credit hours |
|---|---|---|---|
| ENG-110 | Freshman Composition | 3 | 3 |
ENG-110 Freshman Composition PREREQUISITES and COREQUISITES • NONEThis course is designed to develop informative and business writing skills. Emphasis is placed on logical organization of writing, including effective introductions and conclusions, precise use of grammar, and appropriate selection and use of sources. Upon completion, students should be able to produce clear, concise, well-organized short papers. Register for this class |
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| GRA-152 | Computer Graphics II | 4 | 2 |
GRA-152 Computer Graphics II PREREQUISITES and COREQUISITES • GRA-151;This course covers advanced design and layout concepts utilizing illustration, page layout, and imaging software in graphic arts. Emphasis is placed on enhancing and developing the skills that were introduced in GRA 151. Upon completion, students should be able to select and utilize appropriate software for design and layout solutions. Register for this class |
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| GRD-131 | Illustration I | 4 | 2 |
GRD-131 Illustration I PREREQUISITES and COREQUISITES • GRD-121This course introduces the application of rendering techniques to create illustrations. Emphasis is placed on controlling various media, methods, surfaces, design problems, and the appropriate media selection process. Upon completion, students should be able to produce quality illustrations from conception through finished artwork. Register for this class |
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| GRD-142 | Graphic Design II | 6 | 4 |
GRD-142 Graphic Design II PREREQUISITES and COREQUISITES • GRD-141This course covers the application of visual elements and design principles in advertising and graphic design. Topics include creation of various designs, such as logos, advertisements, posters, outdoor advertising, and publication design. Upon completion, students should be able to effectively apply design principles and visual elements to projects. Register for this class |
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| GRD-146 | Design Applications II | 3 | 1 |
GRD-146 Design Applications II PREREQUISITES and COREQUISITES • NONEThis course is designed to provide additional hands-on training in graphic design. Emphasis is placed on producing comprehensive projects utilizing concepts and technologies covered in GRD 141 and GRD 142. Upon completion, students should be able to provide solutions to design problems. Register for this class |
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| GRD-168 | Photographic Imaging II | 5 | 3 |
GRD-168 Photographic Imaging II PREREQUISITES and COREQUISITES • GRD-167;This course introduces advanced camera operations and photographic production. Topics include lighting, specialized equipment, digital image correction and output, and other methods and materials. Upon completion, students should be able to demonstrate proficiency in producing high quality photographic prints. Register for this class |
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| Semester Total | 25 | 15 | |
| Course Number |
Course Title |
contact hours |
Credit hours |
|---|---|---|---|
| COM-231 | Public Speaking | 3 | 3 |
COM-231 Public Speaking PREREQUISITES and COREQUISITES • RED-070 or DRE-096This course provides instruction and experience in preparation and delivery of speeches within a public setting and group discussion. Emphasis is placed on research, preparation, delivery, and evaluation of informative, persuasive, and special occasion public speaking. Upon completion, students should be able to prepare and deliver well-organized speeches and participate in group discussion with appropriate audiovisual support. Register for this class |
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| GRA-153 | Computer Graphics III | 4 | 2 |
GRA-153 Computer Graphics III PREREQUISITES and COREQUISITES • GRA-152;This course is a continuation of GRA 152. Emphasis is placed on advanced computer graphics hardware and software applications. Upon completion, students should be able to demonstrate competence in selection and utilization of appropriate software for specialized applications. Register for this class |
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| MAT-110 | Mathematical Measurement and Literacy | 4 | 3 |
MAT-110 Mathematical Measurement and Literacy PREREQUISITES and COREQUISITES • NONEThis course provides an activity-based approach that develops measurement skills and mathematical literacy using technology to solve problems for non-math intensive programs. Topics include unit conversions and estimation within a variety of measurement systems; ratio and proportion; basic geometric concepts; financial literacy; and statistics including measures of central tendency, dispersion, and charting of data. Upon completion, students should be able to demonstrate the use of mathematics and technology to solve practical problems, and to analyze and communicate results. Register for this class |
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| Semester Total | 11 | 8 | |
| Course Number |
Course Title |
contact hours |
Credit hours |
|---|---|---|---|
| GRA-220 | Industry Survey | 3 | 2 |
GRA-220 Industry Survey PREREQUISITES and COREQUISITES • NONEThis course explores various graphic arts businesses and trade associations through tours, guest speakers, and research. Emphasis is placed on presenting a broad industry overview through research of a variety of industry activities and relationships. Upon completion, students should be able to describe local graphic arts businesses and local and national trade and professional associations. Register for this class |
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| GRD-241 | Graphic Design III | 6 | 4 |
GRD-241 Graphic Design III PREREQUISITES and COREQUISITES • GRA-153, GRD-142This course is an advanced exploration of various techniques and media for advertising and graphic design. Emphasis is placed on advanced concepts and solutions to complex and challenging graphic design problems. Upon completion, students should be able to demonstrate competence and professionalism in visual problem solving. Register for this class |
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| GRD-246 | Design Applications III | 3 | 1 |
GRD-246 Design Applications III PREREQUISITES and COREQUISITES • NONEThis course is designed to provide additional hands-on training in graphic design. Emphasis is placed on producing complex design projects utilizing concepts and technologies taught in GRD 241. Upon completion, students should be able to produce complex design projects for reproduction. Register for this class |
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| PHO-222 | Video Production | 4 | 3 |
PHO-222 Video Production PREREQUISITES and COREQUISITES • NONEThis course combines photography, light, movement, sound, music, and other elements to produce a video medium that can be informative, entertaining, and productive. Topics include video utilization, techniques and styles, pre-production scripting and planning, camera techniques, lighting, directing talent, and editing techniques. Upon completion, students should be able to create effective video productions, operate video camera equipment, and edit raw source tape to a final product. Register for this class |
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| Humanities/Fine Arts Elective | 3 | 3 | |
| Social/Behavioral Science Elective | - | 3 | |
| Semester Total | 19 | 16 | |
| Course Number |
Course Title |
contact hours |
Credit hours |
|---|---|---|---|
| GRD-242 | Graphic Design IV | 6 | 4 |
GRD-242 Graphic Design IV PREREQUISITES and COREQUISITES • GRD-241, GRA-153This course is a continuation of GRD 241. Emphasis is placed on using advanced media techniques, concepts, strategies, and professionalism in all aspects of design. Upon completion, students should be able to conceptualize, create, and produce designs for reproduction. Register for this class |
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| GRD-247 | Design Applications IV | 3 | 1 |
GRD-247 Design Applications IV PREREQUISITES and COREQUISITES • NONEThis course is designed to provide additional hands-on training in graphic design. Emphasis is placed on producing sophisticated design projects utilizing concepts and techniques covered in GRD 242. Upon completion, students should be able to solve complex design problems by producing projects to meet client specifications for reproduction. Register for this class |
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| WBL-111 | Work-Based Learning I | 10 | 1 |
WBL-111 Work-Based Learning I PREREQUISITES and COREQUISITES • NONEThis course provides a work-based learning experience with a college-approved employer in an area related to the student's program of study. Emphasis is placed on integrating classroom learning with related work experience. Upon completion, students should be able to evaluate career selection, demonstrate employability skills, and satisfactorily perform work-related competencies. Register for this class |
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| GRD-280 | Portfolio Design | 6 | 4 |
GRD-280 Portfolio Design PREREQUISITES and COREQUISITES • GRD-142,GRD-242This course covers the organization and presentation of a design/advertising or graphic art portfolio and appropriate related materials. Emphasis is placed on development and evaluation of the portfolio, design and production of a resume and self-promotional materials, and interview techniques. Upon completion, students should be able to prepare and professionally present an effective portfolio and related self-promotional materials. Register for this class |
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| GRD-288 | Graphic Design for Web II | 5 | 3 |
GRD-288 Graphic Design for Web II PREREQUISITES and COREQUISITES • NONEThis course covers the advanced use of graphic design principles in front-end design for the multi-page websites. Emphasis is placed on online branding, responsive design, project management, UI/UX, web design using current web standards, and designing for content management systems. Upon completion, students should be able to employ the principles of design in the creation of websites across multiple platforms and devices. Register for this class |
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| PHO-242 | Digital Video Production and Editing | 4 | 3 |
PHO-242 Digital Video Production and Editing PREREQUISITES and COREQUISITES • PHO-222This course provides an in-depth study of various aspects of computer-based editing. Emphasis is placed on video and audio recording and advanced editing techniques using computer software. Upon completion, students should be able to use computer-based hardware and software for video productions. Register for this class |
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| Semester Total | 34 | 16 | |
| TOTAL CREDITS | 71 | |||
print Multimedia Design Certificate • Semester by Semester
| Course Number |
Course Title |
contact hours |
Credit hours |
|---|---|---|---|
| GRA-151 | Computer Graphics I | 4 | 2 |
GRA-151 Computer Graphics I PREREQUISITES and COREQUISITES • NONEThis course introduces the use of hardware and software for production and design in graphic arts. Topics include graphical user interface and current industry uses such as design, layout, typography, illustration, and imaging for production. Upon completion, students should be able to understand and use the computer as a fundamental design and production tool. Register for this class |
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| PHO-222 | Video Production | 4 | 3 |
PHO-222 Video Production PREREQUISITES and COREQUISITES • NONEThis course combines photography, light, movement, sound, music, and other elements to produce a video medium that can be informative, entertaining, and productive. Topics include video utilization, techniques and styles, pre-production scripting and planning, camera techniques, lighting, directing talent, and editing techniques. Upon completion, students should be able to create effective video productions, operate video camera equipment, and edit raw source tape to a final product. Register for this class |
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| Semester Total | 8 | 5 | |
| Course Number |
Course Title |
contact hours |
Credit hours |
|---|---|---|---|
| GRA-152 | Computer Graphics II | 4 | 2 |
GRA-152 Computer Graphics II PREREQUISITES and COREQUISITES • GRA-151;This course covers advanced design and layout concepts utilizing illustration, page layout, and imaging software in graphic arts. Emphasis is placed on enhancing and developing the skills that were introduced in GRA 151. Upon completion, students should be able to select and utilize appropriate software for design and layout solutions. Register for this class |
|||
| PHO-242 | Digital Video Production and Editing | 4 | 3 |
PHO-242 Digital Video Production and Editing PREREQUISITES and COREQUISITES • PHO-222This course provides an in-depth study of various aspects of computer-based editing. Emphasis is placed on video and audio recording and advanced editing techniques using computer software. Upon completion, students should be able to use computer-based hardware and software for video productions. Register for this class |
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| Semester Total | 8 | 5 | |
| Course Number |
Course Title |
contact hours |
Credit hours |
|---|---|---|---|
| GRA-153 | Computer Graphics III | 4 | 2 |
GRA-153 Computer Graphics III PREREQUISITES and COREQUISITES • GRA-152;This course is a continuation of GRA 152. Emphasis is placed on advanced computer graphics hardware and software applications. Upon completion, students should be able to demonstrate competence in selection and utilization of appropriate software for specialized applications. Register for this class |
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| Semester Total | 4 | 2 | |
| TOTAL CREDITS | 12 | |||
print Visual Arts Certificate • Semester by Semester
| Course Number |
Course Title |
contact hours |
Credit hours |
|---|---|---|---|
| GRD-167 | Photographic Imaging I | 5 | 3 |
GRD-167 Photographic Imaging I PREREQUISITES and COREQUISITES • NONEThis course introduces basic camera operations and photographic production. Topics include subject composition, depth of field, shutter control, light control, color, photo-finishing, and digital imaging, correction and output. Upon completion, students should be able to produce traditional and/or digital photographic prints with acceptable technical and compositional quality. Register for this class |
|||
| PHO-222 | Video Production | 4 | 3 |
PHO-222 Video Production PREREQUISITES and COREQUISITES • NONEThis course combines photography, light, movement, sound, music, and other elements to produce a video medium that can be informative, entertaining, and productive. Topics include video utilization, techniques and styles, pre-production scripting and planning, camera techniques, lighting, directing talent, and editing techniques. Upon completion, students should be able to create effective video productions, operate video camera equipment, and edit raw source tape to a final product. Register for this class |
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| Semester Total | 9 | 6 | |
| Course Number |
Course Title |
contact hours |
Credit hours |
|---|---|---|---|
| GRD-168 | Photographic Imaging II | 5 | 3 |
GRD-168 Photographic Imaging II PREREQUISITES and COREQUISITES • GRD-167;This course introduces advanced camera operations and photographic production. Topics include lighting, specialized equipment, digital image correction and output, and other methods and materials. Upon completion, students should be able to demonstrate proficiency in producing high quality photographic prints. Register for this class |
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| PHO-242 | Digital Video Production and Editing | 4 | 3 |
PHO-242 Digital Video Production and Editing PREREQUISITES and COREQUISITES • PHO-222This course provides an in-depth study of various aspects of computer-based editing. Emphasis is placed on video and audio recording and advanced editing techniques using computer software. Upon completion, students should be able to use computer-based hardware and software for video productions. Register for this class |
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| Semester Total | 9 | 6 | |
| TOTAL CREDITS | 12 | |||
Employment is likely in the graphic design profession, which emphasizes design, advertising, illustration, and digital and multimedia preparation of printed and electronic materials.