Advertising and Graphic Design

Advertising and Graphic Designstudent at computer
Trains students to create designs and advertising layout using state-of-the-art computer software.

What will you learn?
• Emphasis on design, advertising, illustration, and digital/multimedia software
• Hands-on work
• 75 percent of study is computer-based, using software such as InDesign and Illustrator
• Advanced classes work with at least one client on real advertising projects

Unique Opportunity
Prospective graduates present their portfolios to business clients, often leading to job interviews.

What can you earn?
  Associate in Applied Science Degree
    Advertising and Graphic Design
Certificate
    Digital and Multimedia Design
Career opportunities?
• Advertising firms and newspapers
• Printing companies, sign shops
• Packaging and label-making companies
• Self-employed graphic designer
• With advanced experience a person can be an
     Art Director or Creative Director at an ad agency

Salary?
Entry-level range: $24,000-$29,000 per year
With five years’ experience: $33,000-$35,000 per year
(contingent on economy and geographic location)

Contact us

For more information, call the Advertising and Graphic Design department at 336-506-4025.

print Advertising and Graphic Design • Semester by Semester

Course
Number
Course
Title
contact
hours
Credit
hours
ART-131 Drawing I 6 3
ART-131   Drawing I PREREQUISITES and COREQUISITES • NONE

This course introduces the language of drawing and the use of various drawing materials. Emphasis is placed on drawing techniques, media, and graphic principles. Upon completion, students should be able to demonstrate competence in the use of graphic form and various drawing processes.

Register for this class
GRA-151 Computer Graphics I 4 2
GRA-151   Computer Graphics I PREREQUISITES and COREQUISITES • NONE

This course introduces the use of hardware and software for production and design in graphic arts. Topics include graphical user interface and current industry uses such as design, layout, typography, illustration, and imaging for production. Upon completion, students should be able to understand and use the computer as a fundamental design and production tool.

Register for this class
GRD-110 Typography I 4 3
GRD-110   Typography I PREREQUISITES and COREQUISITES • NONE

This course introduces the history and mechanics of type and its application to layout and design. Topics include typographic fundamentals, anatomy, measurements, composition, identification, and terminology. Upon completion, students should be able to demonstrate proficiency in design application, analysis, specification, and creation of typographic elements.

Register for this class
GRD-141 Graphic Design I 6 4
GRD-141   Graphic Design I PREREQUISITES and COREQUISITES • None Invalid block level for block "L26234"

This course introduces the conceptualization process used in visual problem solving. Emphasis is placed on learning the principles of design and on the manipulation and organization of elements. Upon completion, students should be able to apply design principles and visual elements to projects.

Register for this class
GRD-145 Design Applications I 3 1
GRD-145   Design Applications I PREREQUISITES and COREQUISITES • NONE

This course introduces visual problem solving. Emphasis is placed on application of design principles. Upon completion, students should be able to produce projects utilizing basic design concepts.

Register for this class
GRD-167 Photographic Imaging I 5 3
GRD-167   Photographic Imaging I PREREQUISITES and COREQUISITES • NONE

This course introduces basic camera operations and photographic production. Topics include subject composition, depth of field, shutter control, light control, color, photo-finishing, and digital imaging, correction and output. Upon completion, students should be able to produce traditional and/or digital photographic prints with acceptable technical and compositional quality.

Register for this class
Semester Total 28 16
Course
Number
Course
Title
contact
hours
Credit
hours
ENG-110 Freshman Composition 3 3
ENG-110   Freshman Composition PREREQUISITES and COREQUISITES • NONE

This course is designed to develop informative and business writing skills. Emphasis is placed on logical organization of writing, including effective introductions and conclusions, precise use of grammar, and appropriate selection and use of sources. Upon completion, students should be able to produce clear, concise, well-organized short papers.

Register for this class
GRA-152 Computer Graphics II 4 2
GRA-152   Computer Graphics II PREREQUISITES and COREQUISITES • GRA-151;

This course covers advanced design and layout concepts utilizing illustration, page layout, and imaging software in graphic arts. Emphasis is placed on enhancing and developing the skills that were introduced in GRA 151. Upon completion, students should be able to select and utilize appropriate software for design and layout solutions.

Register for this class
GRD-131 Illustration I 4 2
GRD-131   Illustration I PREREQUISITES and COREQUISITES • GRD-121

This course introduces the application of rendering techniques to create illustrations. Emphasis is placed on controlling various media, methods, surfaces, design problems, and the appropriate media selection process. Upon completion, students should be able to produce quality illustrations from conception through finished artwork.

Register for this class
GRD-142 Graphic Design II 6 4
GRD-142   Graphic Design II PREREQUISITES and COREQUISITES • GRD-141

This course covers the application of visual elements and design principles in advertising and graphic design. Topics include creation of various designs, such as logos, advertisements, posters, outdoor advertising, and publication design. Upon completion, students should be able to effectively apply design principles and visual elements to projects.

Register for this class
GRD-146 Design Applications II 3 1
GRD-146   Design Applications II PREREQUISITES and COREQUISITES • NONE

This course is designed to provide additional hands-on training in graphic design. Emphasis is placed on producing comprehensive projects utilizing concepts and technologies covered in GRD 141 and GRD 142. Upon completion, students should be able to provide solutions to design problems.

Register for this class
GRD-168 Photographic Imaging II 5 3
GRD-168   Photographic Imaging II PREREQUISITES and COREQUISITES • GRD-167;

This course introduces advanced camera operations and photographic production. Topics include lighting, specialized equipment, digital image correction and output, and other methods and materials. Upon completion, students should be able to demonstrate proficiency in producing high quality photographic prints.

Register for this class
Semester Total 25 15
Course
Number
Course
Title
contact
hours
Credit
hours
COM-231 Public Speaking 3 3
COM-231   Public Speaking PREREQUISITES and COREQUISITES • RED-070 or DRE-096

This course provides instruction and experience in preparation and delivery of speeches within a public setting and group discussion. Emphasis is placed on research, preparation, delivery, and evaluation of informative, persuasive, and special occasion public speaking. Upon completion, students should be able to prepare and deliver well-organized speeches and participate in group discussion with appropriate audiovisual support.

Register for this class
GRA-153 Computer Graphics III 4 2
GRA-153   Computer Graphics III PREREQUISITES and COREQUISITES • GRA-152;

This course is a continuation of GRA 152. Emphasis is placed on advanced computer graphics hardware and software applications. Upon completion, students should be able to demonstrate competence in selection and utilization of appropriate software for specialized applications.

Register for this class
MAT-110 Mathematical Measurement and Literacy 4 3
MAT-110   Mathematical Measurement and Literacy PREREQUISITES and COREQUISITES • NONE

This course provides an activity-based approach that develops measurement skills and mathematical literacy using technology to solve problems for non-math intensive programs. Topics include unit conversions and estimation within a variety of measurement systems; ratio and proportion; basic geometric concepts; financial literacy; and statistics including measures of central tendency, dispersion, and charting of data. Upon completion, students should be able to demonstrate the use of mathematics and technology to solve practical problems, and to analyze and communicate results.

Register for this class
Semester Total 11 8
Course
Number
Course
Title
contact
hours
Credit
hours
GRA-220 Industry Survey 3 2
GRA-220   Industry Survey PREREQUISITES and COREQUISITES • NONE

This course explores various graphic arts businesses and trade associations through tours, guest speakers, and research. Emphasis is placed on presenting a broad industry overview through research of a variety of industry activities and relationships. Upon completion, students should be able to describe local graphic arts businesses and local and national trade and professional associations.

Register for this class
GRD-188 Graphic Design for Web I 5 3
GRD-188   Graphic Design for Web I PREREQUISITES and COREQUISITES • NONE

This course introduces the application of graphic design principles to web sites and graphics for web/mobile device delivery. Emphasis is placed on visual communication and presentation principles applied to web sites, including page layout, typography, color theory, navigation, responsive design, and image optimization. Upon completion, students should be able to apply the principles of design in the creation of full and mobile websites.

Register for this class
GRD-241 Graphic Design III 6 4
GRD-241   Graphic Design III PREREQUISITES and COREQUISITES • GRA-153, GRD-142

This course is an advanced exploration of various techniques and media for advertising and graphic design. Emphasis is placed on advanced concepts and solutions to complex and challenging graphic design problems. Upon completion, students should be able to demonstrate competence and professionalism in visual problem solving.

Register for this class
GRD-246 Design Applications III 3 1
GRD-246   Design Applications III PREREQUISITES and COREQUISITES • NONE

This course is designed to provide additional hands-on training in graphic design. Emphasis is placed on producing complex design projects utilizing concepts and technologies taught in GRD 241. Upon completion, students should be able to produce complex design projects for reproduction.

Register for this class
PHO-222 Video Production 4 3
PHO-222   Video Production PREREQUISITES and COREQUISITES • NONE

This course combines photography, light, movement, sound, music, and other elements to produce a video medium that can be informative, entertaining, and productive. Topics include video utilization, techniques and styles, pre-production scripting and planning, camera techniques, lighting, directing talent, and editing techniques. Upon completion, students should be able to create effective video productions, operate video camera equipment, and edit raw source tape to a final product.

Register for this class
Humanities/Fine Arts Elective 3 3
Social/Behavioral Science Elective - 3
Semester Total 24 19
Course
Number
Course
Title
contact
hours
Credit
hours
GRD-242 Graphic Design IV 6 4
GRD-242   Graphic Design IV PREREQUISITES and COREQUISITES • GRD-241, GRA-153

This course is a continuation of GRD 241. Emphasis is placed on using advanced media techniques, concepts, strategies, and professionalism in all aspects of design. Upon completion, students should be able to conceptualize, create, and produce designs for reproduction.

Register for this class
GRD-247 Design Applications IV 3 1
GRD-247   Design Applications IV PREREQUISITES and COREQUISITES • NONE

This course is designed to provide additional hands-on training in graphic design. Emphasis is placed on producing sophisticated design projects utilizing concepts and techniques covered in GRD 242. Upon completion, students should be able to solve complex design problems by producing projects to meet client specifications for reproduction.

Register for this class
WBL-111 Work-Based Learning I 10 1
WBL-111   Work-Based Learning I PREREQUISITES and COREQUISITES • NONE

This course provides a work-based learning experience with a college-approved employer in an area related to the student's program of study. Emphasis is placed on integrating classroom learning with related work experience. Upon completion, students should be able to evaluate career selection, demonstrate employability skills, and satisfactorily perform work-related competencies.

Register for this class
GRD-280 Portfolio Design 6 4
GRD-280   Portfolio Design PREREQUISITES and COREQUISITES • GRD-142,GRD-242

This course covers the organization and presentation of a design/advertising or graphic art portfolio and appropriate related materials. Emphasis is placed on development and evaluation of the portfolio, design and production of a resume and self-promotional materials, and interview techniques. Upon completion, students should be able to prepare and professionally present an effective portfolio and related self-promotional materials.

Register for this class
GRD-288 Graphic Design for Web II 5 3
GRD-288   Graphic Design for Web II PREREQUISITES and COREQUISITES • NONE

This course covers the advanced use of graphic design principles in front-end design for the multi-page websites. Emphasis is placed on online branding, responsive design, project management, UI/UX, web design using current web standards, and designing for content management systems. Upon completion, students should be able to employ the principles of design in the creation of websites across multiple platforms and devices.

Register for this class
PHO-242 Digital Video Production and Editing 4 3
PHO-242   Digital Video Production and Editing PREREQUISITES and COREQUISITES • PHO-222

This course provides an in-depth study of various aspects of computer-based editing. Emphasis is placed on video and audio recording and advanced editing techniques using computer software. Upon completion, students should be able to use computer-based hardware and software for video productions.

Register for this class
Semester Total 34 16
TOTAL CREDITS 74

print Multimedia Design Certificate • Semester by Semester

Course
Number
Course
Title
contact
hours
Credit
hours
GRA-151 Computer Graphics I 4 2
GRA-151   Computer Graphics I PREREQUISITES and COREQUISITES • NONE

This course introduces the use of hardware and software for production and design in graphic arts. Topics include graphical user interface and current industry uses such as design, layout, typography, illustration, and imaging for production. Upon completion, students should be able to understand and use the computer as a fundamental design and production tool.

Register for this class
PHO-222 Video Production 4 3
PHO-222   Video Production PREREQUISITES and COREQUISITES • NONE

This course combines photography, light, movement, sound, music, and other elements to produce a video medium that can be informative, entertaining, and productive. Topics include video utilization, techniques and styles, pre-production scripting and planning, camera techniques, lighting, directing talent, and editing techniques. Upon completion, students should be able to create effective video productions, operate video camera equipment, and edit raw source tape to a final product.

Register for this class
Semester Total 8 5
Course
Number
Course
Title
contact
hours
Credit
hours
GRA-152 Computer Graphics II 4 2
GRA-152   Computer Graphics II PREREQUISITES and COREQUISITES • GRA-151;

This course covers advanced design and layout concepts utilizing illustration, page layout, and imaging software in graphic arts. Emphasis is placed on enhancing and developing the skills that were introduced in GRA 151. Upon completion, students should be able to select and utilize appropriate software for design and layout solutions.

Register for this class
PHO-242 Digital Video Production and Editing 4 3
PHO-242   Digital Video Production and Editing PREREQUISITES and COREQUISITES • PHO-222

This course provides an in-depth study of various aspects of computer-based editing. Emphasis is placed on video and audio recording and advanced editing techniques using computer software. Upon completion, students should be able to use computer-based hardware and software for video productions.

Register for this class
Semester Total 8 5
Course
Number
Course
Title
contact
hours
Credit
hours
GRA-153 Computer Graphics III 4 2
GRA-153   Computer Graphics III PREREQUISITES and COREQUISITES • GRA-152;

This course is a continuation of GRA 152. Emphasis is placed on advanced computer graphics hardware and software applications. Upon completion, students should be able to demonstrate competence in selection and utilization of appropriate software for specialized applications.

Register for this class
Semester Total 4 2
TOTAL CREDITS 12

print Visual Arts Certificate • Semester by Semester

Course
Number
Course
Title
contact
hours
Credit
hours
GRD-167 Photographic Imaging I 5 3
GRD-167   Photographic Imaging I PREREQUISITES and COREQUISITES • NONE

This course introduces basic camera operations and photographic production. Topics include subject composition, depth of field, shutter control, light control, color, photo-finishing, and digital imaging, correction and output. Upon completion, students should be able to produce traditional and/or digital photographic prints with acceptable technical and compositional quality.

Register for this class
PHO-222 Video Production 4 3
PHO-222   Video Production PREREQUISITES and COREQUISITES • NONE

This course combines photography, light, movement, sound, music, and other elements to produce a video medium that can be informative, entertaining, and productive. Topics include video utilization, techniques and styles, pre-production scripting and planning, camera techniques, lighting, directing talent, and editing techniques. Upon completion, students should be able to create effective video productions, operate video camera equipment, and edit raw source tape to a final product.

Register for this class
Semester Total 9 6
Course
Number
Course
Title
contact
hours
Credit
hours
GRD-168 Photographic Imaging II 5 3
GRD-168   Photographic Imaging II PREREQUISITES and COREQUISITES • GRD-167;

This course introduces advanced camera operations and photographic production. Topics include lighting, specialized equipment, digital image correction and output, and other methods and materials. Upon completion, students should be able to demonstrate proficiency in producing high quality photographic prints.

Register for this class
PHO-242 Digital Video Production and Editing 4 3
PHO-242   Digital Video Production and Editing PREREQUISITES and COREQUISITES • PHO-222

This course provides an in-depth study of various aspects of computer-based editing. Emphasis is placed on video and audio recording and advanced editing techniques using computer software. Upon completion, students should be able to use computer-based hardware and software for video productions.

Register for this class
Semester Total 9 6
TOTAL CREDITS 12

Drawing I

Term ID Methods Faculty Times Places
2019FA ART-131-01WZ LAB
Godt, Chad
M,W,F at 8:00 AM - 10:00 AM

MAIN 00106

2019FA ART-131-02WZ LAB
Godt, Chad
T,TH at 8:00 AM - 11:00 AM

MAIN 00106

2019FA ART-131-03WZ LAB
Godt, Chad
M,W,F at 10:10 AM - 12:10 PM

MAIN 00106

Public Speaking

Term ID Methods Faculty Times Places
2019FA COM-231-01WZ CLASS
Sargent, David
T,TH at 8:00 AM - 9:20 AM

B B325

2019FA COM-231-02W CLASS
Williams, Elizabeth
T,TH at 9:30 AM - 10:50 AM

MAIN 00237

2019FA COM-231-03H CLASS
Elderkin, Dana
W,F at 9:05 AM - 10:00 AM

Online
B B325

DSED ONLNE

2019FA COM-231-04H CLASS
Elderkin, Dana
M,W at 10:10 AM - 11:05 AM

Online
B B325

DSED ONLNE

2019FA COM-231-05E OCLS
Elderkin, Dana
Online Object] at -

DSED ONLNE

2019FA COM-231-06WZ CLASS
Sargent, David
M,W,F at 10:10 AM - 11:05 AM

G G234

2019FA COM-231-07W CLASS
Williams, Elizabeth
M,W,F at 11:15 AM - 12:10 PM

B B325

2019FA COM-231-08W CLASS
T,TH at 11:15 AM - 12:35 PM

A A349

2019FA COM-231-09WZ CLASS
Sargent, David
T,TH at 12:45 PM - 2:05 PM

B B325

2019FA COM-231-10W CLASS
T,TH at 3:00 PM - 4:20 PM

B B325

2019FA COM-231-11WZ CLASS
Sargent, David
M,W,F at 9:05 AM - 10:00 AM

G G234

2019FA COM-231-13E OCLS
Elderkin, Dana
Online Object] at -

DSED ONLNE

2019FA COM-231-14H CLASS
T at 6:00 PM - 7:20 PM

Online
B B325

DSED ONLNE

2019FA COM-231-15H CLASS
W at 6:00 PM - 7:20 PM

Online
B B325

DSED ONLNE

2019FA COM-231-16E OCLS
Elderkin, Dana
Online Object] at -

DSED ONLNE

Computer Graphics I

Term ID Methods Faculty Times Places
2019FA GRA-151-01 CLASS
LAB
Perel, Erik
T at 8:00 AM - 8:55 AM

T at 9:05 AM - 10:00 AM

TH at 8:00 AM - 10:00 AM

MAIN 00105

MAIN 00105

MAIN 00105

2019FA GRA-151-02 CLASS
LAB
Perel, Erik
M at 8:00 AM - 8:55 AM

M at 9:05 AM - 10:00 AM

W at 8:00 AM - 10:00 AM

MAIN 00105

MAIN 00105

MAIN 00105

2019FA GRA-151-03E OCLS
OLAB
Online Online DSED ONLNE

DSED ONLNE

Typography I

Term ID Methods Faculty Times Places
2019FA GRD-110-01 CLASS
LAB
T at 10:10 AM - 12:10 PM

TH at 10:10 AM - 12:10 PM

MAIN 00106

MAIN 00106

2019FA GRD-110-02 CLASS
LAB
M at 10:10 AM - 12:10 PM

W at 10:10 AM - 12:10 PM

MAIN 00106

MAIN 00106

Graphic Design I

Term ID Methods Faculty Times Places
2019FA GRD-141-01 CLASS
LAB
Fowler, Justin
M at 12:40 PM - 2:40 PM

M at 2:50 PM - 3:45 PM

W at 12:40 PM - 3:45 PM

MAIN 00106

MAIN 00106

MAIN 00106

2019FA GRD-141-02 CLASS
LAB
Fowler, Justin
T at 12:40 PM - 2:40 PM

T at 2:50 PM - 3:45 PM

TH at 12:40 PM - 3:45 PM

MAIN 00106

MAIN 00106

MAIN 00106

Design Applications I

Term ID Methods Faculty Times Places
2019FA GRD-145-01 LAB
Fowler, Justin
F at 11:35 AM - 2:40 PM

MAIN 00105

2019FA GRD-145-02 LAB
Fowler, Justin
F at 8:00 AM - 11:05 AM

MAIN 00105

Photographic Imaging I

Term ID Methods Faculty Times Places
2019FA GRD-167-01 CLASS
LAB
Perel, Erik
T at 12:40 PM - 1:35 PM

T at 1:45 PM - 3:15 PM

TH at 12:40 PM - 3:15 PM

MAIN 00101

MAIN 00101

MAIN 00101

2019FA GRD-167-02 CLASS
LAB
Perel, Erik
M at 12:40 PM - 1:35 PM

M at 1:45 PM - 3:15 PM

W at 12:40 PM - 3:15 PM

MAIN 00101

MAIN 00101

MAIN 00101

Graphic Design III

Term ID Methods Faculty Times Places
2019FA GRD-241-01 CLASS
LAB
M at 12:40 PM - 2:40 PM

M at 2:50 PM - 3:45 PM

W at 12:40 PM - 3:45 PM

MAIN 00104

MAIN 00104

MAIN 00104

Design Applications III

Term ID Methods Faculty Times Places
2019FA GRD-246-01 LAB
F at 10:10 AM - 1:15 PM

MAIN 00104

Video Production

Term ID Methods Faculty Times Places
2019FA PHO-222-01 CLASS
LAB
Fowler, Justin
M at 10:10 AM - 12:10 PM

W at 10:10 AM - 12:10 PM

MAIN 00104

MAIN 00104

Work-Based Learning I

Term ID Methods Faculty Times Places
2019FA WBL-111-AN1 WORK
Free, Jerilyn
[object at -

Object] at -

OFFC OFFC1

2019FA WBL-111-HO01 WORK
[object at -

Object] at -

OFFC OFFC1

Employment is likely in the graphic design profession, which emphasizes design, advertising, illustration, and digital and multimedia preparation of printed and electronic materials.

Advertising and Graphic Design Faculty

Name Email Phone
Fowler, Justin Email Justin Fowler 336-506-4173
Perel, Erik Email Erik Perel 336-506-4025