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DIVISION: BUSINESS	DEPARTMENT: Business Administration
Department Head: SCOTT QUEEN	Department Advisors

Business Administration/ Marketing and Retailing Option

Marketing and Retailing is a concentration under the curriculum title of Business Administration. This curriculum is designed to provide students with fundamental skills in marketing and retailing.

Course work includes: marketing, retailing, merchandising, selling, advertising, computer technology and management.

Graduates should qualify for marketing positions within manufacturing, retailing, and service organizations.

Semester by Semester Curriculum Plan

Course Number	Course Title	Contact Hours	Credit Hours

First Year Fall -- 1^st Semester

BUS115	Business Law I	3	3
BUS121	Business Math	4	3
BUS137	Principles of Management	3	3
CIS110	Introduction to Computers	4	3
MKT120	Principles of Marketing	3	3
	Semester Total		15
Spring -- 2^nd Semester

ACC120	Prin of Financial Acct	5	4
COM231	Public Speaking	3	3
ECO252	Prin of Macroeconomics	3	3
MKT123	Fundamentals of Selling	3	3
	Major Elective		3
	Semester Total		16
Summer -- 3^rd Semester

ENG111	Expository Writing	3	3
INT110	International Business	3	3
MAT115	Mathematical Models	4	3
	Semester Total		9
Second Year Fall -- 4^th Semester

BUS255	Org Behavior in Business	3	3
BUS260	Business Communication	3	3
MKT121	Retailing	3	3
MKT122	Visual Merchandising	3	3
MKT220	Advertising and Sales Promotion	3	3
	Semester Total		15
Spring -- 5^th Semester

BUS240	Business Ethics	3	3
COE110	World of Work	1	1
MKT225	Marketing Research	3	3
MKT227	Marketing Applications	3	3
	Humanities/Fine Arts Elective		3
	Social/Behavioral Science Elective		3
	Semester Total		16
	Grand Total		71

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